Bridging the gap | How AR is being used by consumers and brands to combine the digital and physical worlds
Josh is a Creative Technology Producer working out of The Mill’s London studio. Josh has led the production of many of The Mill’s high-profile AR collaborations with Facebook and Instagram for brands such as Gucci and Dior. Having been part of the team involved in the early creation of The Mill’s real-time rendering pipelines, Josh is a passionate advocate for the future potential of creative technology and its impact on the wider creative industry. Josh has also recently pioneered the experimental use of technology in an installation piece for the launch of The Chemical Brothers’ latest single, ‘Free Yourself’.