Laurentiu Lunic

illo’s recipe for motion design

Minimal and colorful aesthetics and well-crafted motion design are two ingredients that illo uses to create clear storytelling.

In their talk Laur and Dave will be giving insights into the animation process at illo and some of the tricks they’ve learned along the way.


Laurentiu Lunic is a talented motion designer that started his career by taking advantage of the opportunities of learning and sharing work online.

During his studies in a video production school he found his calling in the motion graphics industry.

Thanks to his mostly self taught abilities in motion design and animation, and after a brief freelance experience, he began his career at Illo, bringing a handmade aesthetic and experimental vision to the more classical way of approaching motion graphics.

Laurentiu, during his career at Illo has worked on the animation for several clients such as Airbnb, Uefa and Bloomberg.

Romanian born, Laurentiu has been an honorary Italian for past 12 years when he first moved to Turin and has since been in love with the country and pizza!

illo is a design studio with a focus on motion design and data-visualization.

It has a passion for visual synthesis and clear storytelling, together with a strong background in technology – thanks to which they created algo, a self-driving video automation platform, where motion is driven by data.

They are an international team of 12, based in Italy and led by the creative duo Ilenia Notarangelo and Luca Gonnelli.