The Evolution of Motion Craft
For the past ten years, Found has been executing ambitious ideas for world leading brands, agencies and artists. The London studio specialises in high-end 3D motion design and film production. Led by insatiable curiosity, it is known for its innovative approach to projects. Founding Partner and Creative Director, Mike Sharpe has witnessed a world of change in that decade.
“The technology and talent in the field of motion design gets more sophisticated with each day. Things are moving at such an incredible pace, the bar is forever being reset. We are now seeing an era where the boundaries between motion design and visual effects are blurring. It’s exciting. As ever, we push on – we adapt, try new things, learn, grow and ultimately evolve.”
Found has travelled alongside the immense evolution of animation, starting from the ‘2.5D era’, stretching the capabilities of what could be done in After Effects. Then came the ‘Greyscale Gorilla era’ as Cinema 4D made 3D far more accessible. The release of the Canon MkII saw the birth of the ‘5D revolution’, transforming the production landscape. Simultaneously, new technology gave way to the psychedelic ‘open Frameworks era’ and it began exploring new ways of generating animation. From there came a whole new discipline of interactive arts and the ‘experiential era’, which saw the team working beyond-the-screen before finally being propelled into a whole new dimension, ‘virtual reality’. However, throughout this decade one thing was constant, the beating heart of Found – the intricate craft of film and animation.
Found underwent a pivotal repositioning back in May, focusing in on the two disciplines that define their greatest work to date – technical film production and 3D motion design. It is the marrying of these two disciplines in one studio that has proved to be Found’s edge and gained them their prestigious reputation, with endorsements from the likes of Richard Curtis: “Found are stylish, imaginative and very clever. I’ve come back to them time and time again.”
Mike Sharpe is a leading authority within the film and motion-design industry. With a strong eye for design and visual storytelling, he’s led the creative on a host of bold and cinematic work for some of the world’s leading brands and agencies, including Adidas, Huawei, BBC, Sony PlayStation, Peroni, Rolls-Royce and Vodafone.
Known for his creativity, and technical know-how, he leads the award-winning Found, a studio specialising in high-end film production and 3D motion design.
With over eighteen years of experience, Mike has seen Found and its work evolve for over a decade. Led by a drive for design and craft, the studio has gathered a number of awards over those years, including Best Short Film at the Leeds International Film Festival, a D&AD pencil, Gold Bass and most recently Gold and Silver EEOFE awards.
Mike’s role in the industry is one of imagination, craft & innovation.