Glenn Matchett

New wave marketing and PR for the creative industries

Grammatik are a collective of forward-thinking, technology-passionate marketing and PR
experts. The agency creates integrated marketing solutions for clients spanning VFX s, films,
games, VR and the technology developers that help power them. The team have delivered
hugely impactful, ROI-driven campaigns on behalf of Image Engine, Cubic Motion, cineSync,
Axis and other iconic industry names at a global level.
In this talk, Account Director Glenn Matchett will reveal key techniques and proven use-cases
for gaining B2B publicity. Learn the essential rules for content marketing, SEO, paid advertising,
press outreach and more within the animation sector and beyond.


Glenn’s experience spans film, television, retail, online and entertainment brands including MPC, Sky, UKTV and Virgin Media.

During his five year stint at leading visual effects studio MPC, Glenn developed an industry-leading strategy for the Global Recruitment function which saw the studio become the world’s largest volume recruiter of VFX talent.

Glenn’s role at Grammatik involves hugely impactful, ROI-driven campaigns on behalf of Image Engine, Cubic Motion, cineSync, Axis and other iconic industry names at a global level.

In his talk, Glenn Matchett will run through his 10 golden rules for cutting through a competitive market – such as the animation and film industries – by leveraging your brand with effective marketing and PR.