For over 25 years, Michelle has played in the online space producing games, websites, apps, YouTube and social media content. Her portfolio includes a range of acclaimed interactive projects, several of which have received CSA (Canadian Screen Awards), YMA (Youth Media Alliance), and Kidscreen nominations. Non-kids projects include mobile game FRACTER with 4L Games/Guru Studios, which was featured in the app store as Game of the Day in over 126 countries.

In 2025, Michelle launched FootStomp Productions, a women-owned studio that creates games and social media content for kids and families. Together, the trio have created The PlayWise Lab, a media literacy initiative that helps families navigate the complex world of kids’ games by breaking down how games are made, the marketing strategies behind them, and what makes a game truly educational.

As a sought-after media consultant, Michelle plays a vital role in developing release strategies for screen based content. She has been a lead writer, contributor and juror for many of the media funds in Canada and has collaborated with dozens of studios including Guru Studio, Sphere Media, Copernicus, 9 Story Media, Big Jump, Echo Media and Thunderbird Entertainment. Michelle is now driving new business opportunities in the UK and Internationally.