Joëlle began her career in the music industry before joining Ubisoft in 1996, where she developed the company’s sound and video facilities. She later moved into international production coordination, implementing reporting processes and worldwide studio cost-control and knowledge management systems. In 2007, she co-founded Ubisoft’s CGI Studios and co-directed its CGI teams. She went on to produce the TV series Rabbids Invasion (Seasons 1–4), based on the video game franchise. Leaving Ubisoft in 2019, she became an independent producer and partner at Godo Films, working primarily on European co-productions including Team Nuggets (Seasons 1–2) and the feature film Fleak.